132 posts · 451,288 impressions · 18% above target
Sapient wanted to maximise awareness for its new reasoning model and secure visibility on X’s trending page.
Takeover activated 132 creators, with every post delivered within two hours.
The campaign generated 451,288 impressions, exceeding the expected 381,600 by 18%, with an average of 3,445 impressions per creator.
Sapient appeared on X’s Today’s News page, where the topic has stayed for over 12 hours.
The team was “soo pleased with the results” and “supa hyped,” with another campaign wave already being discussed.
