1.116M+ launch post views · 30 creator posts · 176,059 creator-post impressions
Rene was launching publicly and needed a strong first wave on X.
Takeover activated 30 creators, with every creator submitting a draft before posting. The campaign focused on high-quality screenshots, stronger copy, and creator angles built to support the launch.
The launch post reached 1,116,000+ views and appeared in X’s global trending feed twice under two different headlines.
The post also generated 1,300+ bookmarks, showing strong intent beyond passive views.
Across the campaign, the 30 creator posts generated 176,059 impressions.
Rene’s founder account added 900+ followers, reaching 1.6K+ followers after the launch.
On a per-creator basis, our creators generated 2.58x more algorithm-boosting engagement than the rest of the creator cohort, and 4.02x more per 1,000 views.